Depending on the study, research may use aggregate, deidentified, anonymized, or pseudonymized data. We minimize the information used, remove direct identifiers, restrict access, and require research/model development partners to protect the data, use it only for approved purposes, and avoid reidentification.
Sensitive traits are used or shared for research/model-development only where allowed by law and with consent where required. Published research and public insights are presented in aggregate or deidentified form so they do not identify individual users.
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